Are you one of those new webmasters who are running after backlinks, backlinks and backlinks? You want to get your PR0 page to PR4 or PR5 in next Google PR update? Are you thinking in terms of numbers that you need 100 backlinks to get at PR3 and 1000 backlinks to get at PR4 and 10000 backlinks to get PR5 for your website? Then this article is specially written for you.
There are different ways to work on the search engine optimization of your website. Either you can get lot of backlinks for your website or you can get quality backlinks. But this can be optimized by getting the right links than the volume.
Getting the links in volume is never ending game and you would be always running in a rat race with your competitors and still at the end of the day, you would be ahead of someone and behind of someone. Most of the times, you end up getting backlinks from untrusted websites and get in eyes of Google for bad practices in SEO.
But what you understand by trusted backlinks - the links which search engine trust. Here the links are known by their good neighborhood. Search engines look for neighborhoods and check where you stand in this neighborhood - are you somewhere at the corner of the neighborhood or right at the center surrounded by nice neighbors. Let’s have a look at the link network below.
So now you understand even if 39 has only 3 backlinks, it has good neighborhood. The websites at the authority point in the neighborhood are well recognized by the search engines even if they had very few backlinks but yes, quality backlinks. The websites at the corner, might be having 1000s of backlinks [the websites at the corners might have many of them] - but they miss being at the authority position and end up having low ranking in eyes of search engines.
The bottom line for every SEO is, get natural quality back links than tons of links in quantity - because volumes may not lift you up to the heights.
Great article . I always thought quantity beated quality in terms of backlinks. Seems i was wrongé