If you have observed, I took a quick break from blogging on this blog. When I was done with my vacation, I got a mind block for some time and getting over it slowly. This made me think, that what should be the blogging frequency when my visitors must be waiting for me to post any articles.
If you are a new blogger, it’s a big question in your mind. How often should you update your blog? Every hour, daily, weekly or monthly?
The Concept of Habit
The concept of habit applies to blogs like everything else in our life. I have a habit of expecting a newspaper on my doorstep every morning. I have a habit of expecting my subscribed magazine in office every fortnight. If it does not arrive, I become restless. If there is no newspaper in the morning, I cannot enjoy my morning session in restroom :D.
I think the same concept of habit applies to blog giving it a benefit of doubt considering as dynamic unscheduled medium [DUM]. What I mean by DUM is blogger cannot just schedule the blogging posts like newspapers but still can try to get closer to the scheduled frequency of blogging.
Workout your schedule
From above example, you must have realized how important it is to blog regularly with certain frequency. Here the good thing is - you can decide the frequency of blog update as the blogger and make it a habit for your visitors. If you can update your blog once every day, twice every week or four times in a month, your visitors who really like to read you will accoomodate themselves as per your frequency of blogging.
You shall spend some time to work out your schedule. If you think you can update your blog only twice a week, then set this as a target. If you have free time, then write more discussions and save them as draft. Just release them when you don’t have time to write a new post. This will avoid posting too many posts some time and then there is a longer period when you don’t have any updates. Avoid this big pause [which I could have done last month]. Regular updates are as much important as the content. If your visitors are disappointed too often, they will delete your blog from their favorites and will not care to visit again. Remember that you need not post frequently, but you must post regularly.
Infrequent posting and Success, possible?
This certainly depends on what kind of blog you run and quality of your posts. If it’s blog from a company like auctionads - does not matter how frequently the post, people still visit their blog to check out new updates in their system. The clear reason is their blog visitors are not readers but their own users.
But many of blogger who don’t fit in the above category still make it a success even after posting infrequently. They do write high quality posts and their every word has value for the readers. I would certainly call them great bloggers, but how many we have among us?
Recommendation
My recommendation to new bloggers would be to post on regular basis. At least twice a week. You can start off the week with a post and announce what readers can expect in the upcoming post that week. It would make sure that your visitors are going to see you soon certainly. But again, it really depends on what works for you and your blog. No one can fit this any formula but still remember the concept of habit and decide your frequency. Consistency is very important factor in success of your blog.
Thank you very much, this post was very informative and useful. Appreciate it very much. Cheers!