I always get mesmerized with the website designs that attract eyeballs. And that’s what exactly happened while I had a look at this website IKEA - Be brave not beige – it was not only the design but the use of brain behind that idea was impressive. That website shows apartment windows, and clicking on any of those windows, it would take you inside and show the interior decoration. You keep on playing with the interior design with your mouse, and you can add rugs, change bedding, put on the fabric on table top. You should experience it yourself, it’s very well developed and designed website and worth mentioning here.This website is developed by a web design, development agency in London, datadial.net. If you look at this company’s website, you would find that the company is versatile and has it’s presence in almost all areas of web development and promotion. Internet marketing is one of the areas where they not only provide client with web development but can also take it further to promote client’s website to establish it on the web.
When you are company in web development niche, you have to be at par in the competition and provide client something that others cannot provide or competitors are not even aware of it. And here datadial.net is surpassing the competitors. How they are doing it? Let’s see what they are doing differently.
The web development company gathers the requirements and starts design and development. Until they finish testing the developed project, and make it full proof to present online on a web address, that web address is not ready for promotion and marketing, isn’t it what you think? No, they do it differently. Their Search Engine Optimisation Services start the promotion of the website in search engines way before the date of actual launch of the website. So the time in development phase of your website is used for promoting your website for relevant and desired keywords for your website. This is where they have found the key to success in business.
It’s not all in theory, they have practically implemented it for a start up clothes brand company, Chin Choi which was based on Data dial’s ecommerce software and saved lot of cost on expensive PPC Adwords campaigns in early days. The website was appearing in Top 10 in search engine result pages for relevant keywords anyways.
So Internet marketing is not all about following the proven success but going out of the way and delivering quality at the end to the customer with less cost in same time. Do you have anything different in mind? Let me know here in comments.
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I like your taste! Great IKEA site. Actually makes you want to play more and more with the room design. About your last paragraph, I am not sure that the cost is so important. I think people look for quality first. But this is arguable.