In order to have success with an online business it is essential you take the time to promote your site heavily. Without advertising and marketing no one will know you exist. And without traffic it is impossible to keep a business up and running. So what methods can you use to promote your site?
There is a wide array of methods that can be used to market your site and reel in traffic. Some do cost money, but there are a number of free methods as well. One of the top marketing methods on the internet right now is article writing. Article writing allows you to display your expertise on a topic to the entire web. But how do you use it for marketing purposes?
There are two ways articles can be used for promotion. First, you can target specific keywords within the article to climb higher on the search engines. This is known as keyword optimization and can truly benefit you. The second is through your resource box. The resource box is where you insert your name, a couple of sentences on your business, and the URL to your web site.
Another free method to promote your site is simply posting in forums. There are hundreds of forums spread across the internet for you to look into. By posting in forums you can market specific products of yours or promote your entire site. Either way, it is a great way for you to meet new people and build relationships. Relationships can carry your web site to the next level.
When it comes to promoting your site and getting traffic to your site, backlinks are imperative. Backlinks are when your link can be found on another web site on the internet. This allows people from other sites to be directed to your site. The more backlinks you have, the better chance you have of getting traffic. One popular method of getting backlinks is link exchanges.
A link exchange is an agreement between you and another person on the internet. You agree to place their link on your site in return for them placing your link on their site. In order to benefit from this you want to make sure you trade links only with people that have a page rank equal to or higher than yours. This will help increase your site’s page rank over time.
Lastly, bidding directories can be another great way to promote your site. A bidding directory is different from a web directory because it has a minimum bid option that allows you to submit your site. This is something that can be quite costly, but it is extremely effective. The more money you are willing to spend, the higher your site will be. Typically the top ten bids are placed on home pages of web sites, which is monumental for your site.