http://www.lifeiscolourful.com/how-to-create-winning-affiliate-landing-page/ It's all about Life, Technology, Reviews, SEO and Internet Fri, 05 Dec 2008 11:36:24 +0000 http://wordpress.org/?v=2.6.5 http://www.lifeiscolourful.com/how-to-create-winning-affiliate-landing-page/#comment-22384 Affiliate_1 Sun, 28 Sep 2008 16:25:30 +0000 http://www.lifeiscolourful.com/how-to-create-winning-affiliate-landing-page/#comment-22384 Suzanne asked if long copy works - it absolutely does, and it's not limited to get-rich-quick schemes. As marketers, we know that our job is to woo the customer. If properly executed, sale letters have an excellent track record of top-notch performance. That being said, as a copywriter I always prefer short copy, but also understand that you must make adjustments given the medium. The key to a successful landing page is knowing what the customer is after. You see, long copy works especially well when the customer already wants to make a purchase - and he/she just needs to verify that you're selling what they need. They don't actually read 2,500 (or more) words - they pick out the headlines, bullets and sections that most interest them. The pure volume of information simply lends the impression that there's so much more to the product than what the customer even expected. In this case, you're often appealing to reason. Emotion can be a more powerful motivator, and while it can be infused in long copy it is especially effective in short copy - when you need the customer to move along fast. "Yeah, we have what you need. And there are no hassles. Buy it now." When it comes to affiliate landing pages, you need to know why and when to use short copy or long copy. That's why Affiliate's Mark offers several different affiliate landing pages for download. Some use short copy, some use long copy and others are geared for comparison/review pages. Short copy is best used online when you have a lot of supporting documents published in various Web avenues (i.e., a lot of related articles published). Why? Because the customer has already read all about your great product and now just needs their ideas "officially" reinforced by your landing page. If you don't have robust SEO/article marketing in place and are simply relying on PPC, go with long copy because the customer needs to learn from you what you offer. See it in action - compare a landing page from sites like Wordtracker (which has already established a reputation with the customer before they get to their page) with pages that incorporate long sales letters. They can both be effective - just know when to use them! Suzanne asked if long copy works - it absolutely does, and it’s not limited to get-rich-quick schemes. As marketers, we know that our job is to woo the customer. If properly executed, sale letters have an excellent track record of top-notch performance. That being said, as a copywriter I always prefer short copy, but also understand that you must make adjustments given the medium. The key to a successful landing page is knowing what the customer is after. You see, long copy works especially well when the customer already wants to make a purchase - and he/she just needs to verify that you’re selling what they need. They don’t actually read 2,500 (or more) words - they pick out the headlines, bullets and sections that most interest them. The pure volume of information simply lends the impression that there’s so much more to the product than what the customer even expected. In this case, you’re often appealing to reason. Emotion can be a more powerful motivator, and while it can be infused in long copy it is especially effective in short copy - when you need the customer to move along fast. “Yeah, we have what you need. And there are no hassles. Buy it now.” When it comes to affiliate landing pages, you need to know why and when to use short copy or long copy. That’s why Affiliate’s Mark offers several different affiliate landing pages for download. Some use short copy, some use long copy and others are geared for comparison/review pages. Short copy is best used online when you have a lot of supporting documents published in various Web avenues (i.e., a lot of related articles published). Why? Because the customer has already read all about your great product and now just needs their ideas “officially” reinforced by your landing page. If you don’t have robust SEO/article marketing in place and are simply relying on PPC, go with long copy because the customer needs to learn from you what you offer. See it in action - compare a landing page from sites like Wordtracker (which has already established a reputation with the customer before they get to their page) with pages that incorporate long sales letters. They can both be effective - just know when to use them!

]]> http://www.lifeiscolourful.com/how-to-create-winning-affiliate-landing-page/#comment-16763 Affiliate Wed, 06 Aug 2008 10:45:16 +0000 http://www.lifeiscolourful.com/how-to-create-winning-affiliate-landing-page/#comment-16763 I disagree with the video comment - find them very distracting. Thanks for an interesting article! I disagree with the video comment - find them very distracting. Thanks for an interesting article!

]]> http://www.lifeiscolourful.com/how-to-create-winning-affiliate-landing-page/#comment-15793 Norhafidz Mon, 14 Jul 2008 10:28:32 +0000 http://www.lifeiscolourful.com/how-to-create-winning-affiliate-landing-page/#comment-15793 Thanks for the information! Never knew about this affiliate landing page thing before :) Thanks for the information! Never knew about this affiliate landing page thing before

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