Did you every try to give it a thought, what exactly is “affiliate landing page” that so many internet marketers talk about? I had this question as well in mind, when I entered in internet marketing field. It’s important to know what it is before you read the article
What is Affiliate landing page?
In general terms, it’s door of your shopping mall. You see a big hoarding board at the corner of the road that directs you to the shopping mall and you land up at the door.
Now from here, you are taken inside to shop or in internet marketers’ terms – “provoked to take some action that will lead to a sale”.
In marketing terms, it’s a specialized page that visitors are directed to once they’ve clicked on a link, usually from an outside source such as a Pay Per Click ad. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.
Want to see landing pages that convert? Let’s start off with our own study. You can start with your research for popular keyword phrases in your niche and the affiliate pages that are most popular. Take out top three pages and find out the commonality, text usage, placement and graphic usage. You would find that these pages are not popular for no reason.
Snapshot Credit: Direct Response Templates
That would anyways give you some idea on how to go about it but that’s not enough. Just get a feel of what you would need to do to improve the conversion rate of your affiliate landing page.
How to improve conversion on your affiliate landing pages:
- Make sure your offer is clear
- Include credibility logos – trust and security are foremost in many visitor’s minds
- Place a persuasive message above the call to action
- Avoid multiple different calls-to-action
- Place your call-to-action in a prominent location on the page
- Create a sense of urgency with terms such as “Start now” and “Apply now”.
- Tell your visitor exactly what you want them to do
- The use of an arrow to your call-to-action has increased conversion rates in many cases
- And don’t forget about the critical importance of testing and metrics – at a minimum, measure conversion rates, average order values, and bounce rates on your landing pages.
Although it’s a lot of work to restrict the amount of copy on your page, remember that when there is less on a page, visitors will tend to read more. Finally, limit your font styles, text formatting and adhere to dark text on light backgrounds.
And remember, landing page conversion improvement affects those visitors you’ve already pay for anyway. In many ways, by testing new pages you really have nothing to lose that you’re not already losing!
Don’t assume your visitors are already trained to convert on your landing page. Keep them from running away by taking control of their visit experience. Walk them through your page, and increase conversion by appropriately using headlines, images, captions, benefit-driven bulleted copy, colors and arrows.
Hot Tub
These are some very good tips and some great items to keep in mind!