Did you every try to give it a thought, what exactly is “affiliate landing page” that so many internet marketers talk about? I had this question as well in mind, when I entered in internet marketing field. It’s important to know what it is before you read the article

What is Affiliate landing page?

In general terms, it’s door of your shopping mall. You see a big hoarding board at the corner of the road that directs you to the shopping mall and you land up at the door.

Now from here, you are taken inside to shop or in internet marketers’ terms - “provoked to take some action that will lead to a sale”.

In marketing terms, it’s a specialized page that visitors are directed to once they’ve clicked on a link, usually from an outside source such as a Pay Per Click ad. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.

Want to see landing pages that convert? Let’s start off with our own study. You can start with your research for popular keyword phrases in your niche and the affiliate pages that are most popular. Take out top three pages and find out the commonality, text usage, placement and graphic usage. You would find that these pages are not popular for no reason.

 

Snapshot Credit: Direct Response Templates

That would anyways give you some idea on how to go about it but that’s not enough. Just get a feel of what you would need to do to improve the conversion rate of your affiliate landing page.

How to improve conversion on your affiliate landing pages:

• Make sure your offer is clear
• Include credibility logos - trust and security are foremost in many visitor’s minds
• Place a persuasive message above the call to action
• Avoid multiple different calls-to-action
• Place your call-to-action in a prominent location on the page
• Create a sense of urgency with terms such as “Start now” and “Apply now”.
• Tell your visitor exactly what you want them to do
• The use of an arrow to your call-to-action has increased conversion rates in many cases
• And don’t forget about the critical importance of testing and metrics - at a minimum, measure conversion rates, average order values, and bounce rates on your landing pages.

Although it’s a lot of work to restrict the amount of copy on your page, remember that when there is less on a page, visitors will tend to read more. Finally, limit your font styles, text formatting and adhere to dark text on light backgrounds.

And remember, landing page conversion improvement affects those visitors you’ve already pay for anyway. In many ways, by testing new pages you really have nothing to lose that you’re not already losing!

Don’t assume your visitors are already trained to convert on your landing page. Keep them from running away by taking control of their visit experience. Walk them through your page, and increase conversion by appropriately using headlines, images, captions, benefit-driven bulleted copy, colors and arrows.

I always get mesmerized with the website designs that attract eyeballs. And that’s what exactly happened while I had a look at this website IKEA - Be brave not beige – it was not only the design but the use of brain behind that idea was impressive. That website shows apartment windows, and clicking on any of those windows, it would take you inside and show the interior decoration. You keep on playing with the interior design with your mouse, and you can add rugs, change bedding, put on the fabric on table top. You should experience it yourself, it’s very well developed and designed website and worth mentioning here.This website is developed by a web design, development agency in London, datadial.net. If you look at this company’s website, you would find that the company is versatile and has it’s presence in almost all areas of web development and promotion. Internet marketing is one of the areas where they not only provide client with web development but can also take it further to promote client’s website to establish it on the web.

When you are company in web development niche, you have to be at par in the competition and provide client something that others cannot provide or competitors are not even aware of it. And here datadial.net is surpassing the competitors. How they are doing it? Let’s see what they are doing differently.

The web development company gathers the requirements and starts design and development. Until they finish testing the developed project, and make it full proof to present online on a web address, that web address is not ready for promotion and marketing, isn’t it what you think? No, they do it differently. Their Search Engine Optimisation Services start the promotion of the website in search engines way before the date of actual launch of the website. So the time in development phase of your website is used for promoting your website for relevant and desired keywords for your website. This is where they have found the key to success in business.

It’s not all in theory, they have practically implemented it for a start up clothes brand company, Chin Choi which was based on Data dial’s ecommerce software and saved lot of cost on expensive PPC Adwords campaigns in early days. The website was appearing in Top 10 in search engine result pages for relevant keywords anyways.

So Internet marketing is not all about following the proven success but going out of the way and delivering quality at the end to the customer with less cost in same time. Do you have anything different in mind? Let me know here in comments.

You have been using many paid blog review services as advertiser or blogger, and might have come out of many due to Googl’s axe on some of them as we did. But that still require us to know many of them who are new entrants in the market and has something good in it. I am always keen on bringing something new to you to look at so all of us would get benefited.

Why blog marketing?

Snapbomb is one of the new impressive entrants to create buzz for advertiser products and services. From the perspective advertisers, now a days it has been very beneficial for advertising on blog than following the conventional methods. They get more targeted visitor base by getting the blog reviews on relevant blogs. The post remains there permanently and gets them more visibility for longer duration. This blog marketing practice not only gets them relevant backlinks from blogs in their niche but also search engines indexes blog pages faster than stale websites. That helps to get more search engine results to that review post and eventually clicks to advertiser’s website. The real example of this is right in front of you, if you see the right side bar on this blog that shows most popular blog posts on this blog - you would see free online 3-D games post that is getting awesome search engine traffic through various search keywords.

Complete control to advertisers

This is where Snapbomb is playing a measure role. They have given complete control to advertisers to achieve the benefits what we just talked about. As an advertiser, I can select the blogs in my range of search engine rankings. The blogs that are available to me to select from have been already grilled through the complex algorithm they have developed and I would be sure that are the most relevant blogs I am advertising on. Not only that, I would be sure about the price I am paying for every blog review post as the algorithm automatically decides the blogs value and post value. I would certainly recommend the advertisers to try this service out.

I really liked the way they are approving the blogs within minutes with automated way of deciding the value as well as available opportunities. As a blogger, you need not to select your category and all but it will be automatically decided. Seems like a promising option for both advertisers and bloggers.